Your bullet points sit in the most valuable strip of text on the whole listing: right under the title, next to the price, above the fold. Amazon now labels this the "About this item" section, and it's often the last thing a shopper reads before they decide to buy or
If your Amazon sales have started to wobble for no obvious reason (same keywords, same ad spend, same reviews), there’s a good chance the change isn’t on your listing at all. It’s in how shoppers are finding products. A growing share of Amazon buyers no longer scroll a page of
You’ve been told to “move your keywords to Item Highlights,” but almost nobody has explained how the field actually works or how to write it so those keywords still pull their weight. With Amazon’s 75-character title limit arriving on 27 July 2026, up to 125 characters of what used to
You’ve just lost more than half of your most valuable keyword space. With Amazon’s title limit dropping to 75 characters from 27 July 2026, the titles you spent years building no longer fit, and the instinct is to panic about every keyword you’re about to drop. Don’t. A shorter title
If you sell on Amazon, the title you have spent years optimising is about to get a lot shorter, whether you like it or not. From 27 July 2026, Amazon is capping product titles at 75 characters, including spaces, across every category except media. Any title still over the limit
This guide will show you everything you need to know about using an Amazon Wish List. We will cover how to build your own list, how to find lists created by your friends or family, and how to manage your privacy settings. You will learn the exact steps for both
Finding the best AI tools for Amazon listing optimization can feel confusing. Many Amazon sellers try general AI writing tools first. They ask the tool to rewrite a title, improve bullet points, or create a product description. Sometimes the result looks clean, but it still feels generic. It may not
Most sellers think about brand protection only after something goes wrong. Someone makes unauthorized changes to their brand content, a counterfeit version of their product shows up, another listing infringes their trademark, copyright, patent, or design rights, or inaccurate information gets attached to their brand. Amazon Brand Registry is the
Nutri Bites launched their first freeze dried pet treat on Amazon in March 2021. By April 2026 five years later they had accumulated 10,493 reviews across their product range, held the top click share position in the freeze dried liver niche, and were driving significant volume in salmon, chicken, and
Selling on Amazon is a great way to grow a business. But to stay safe, you need to know the rules. Many sellers look for an amazon restricted keywords list to avoid mistakes. Amazon does not have one master list of exact words that are always banned. Instead, they have
