Search, Shopping, YouTube and Display, engineered around your actual margin. We connect ad spend to CRM revenue, not last-click vanity, and tune every bid against real contribution profit.
Step 01 / 06
We dissect every campaign, asset group and conversion action in your account, plus the tracking that feeds them. Most accounts have at least one broken signal. We find it first, before we touch a bid.
Aggressive growth, profitable scale, or efficient harvest? We pick one stance per quarter and break it down into named ROAS and CPA targets, per campaign type, per geo, per product line.
Brand defence, non-brand prospecting, competitor capture, Shopping and YouTube remarketing each get their own structure. No more ten-year-old campaigns absorbing budget that should flow to scaling segments.
Daily bid adjustments where it matters, asset rotation testing, audience layering and negative keyword harvesting. We treat every pound as if it came out of our own pocket.
Real scale is not raising the bids. It is new campaigns, fresh creative, broader audience layers, Performance Max where it actually belongs, and YouTube remarketing that closes the loop.
Every sprint opens with a review of the last one and closes with a written audit. You always know what we did, what it cost and what we are testing next.
Start lean with Search-only, then layer Shopping, YouTube and full-funnel as your spend justifies it.
What separates a Flairox Google engagement from a typical PPC retainer.