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Services · Shopify Development

Shopify storefronts that convert,not just render.

Custom themes, headless builds and conversion-tuned PDPs, designed in house, shipped in weeks and owned by you. No Liquid spaghetti, no vendor lock-in, no "we will fix it in v2."

Schedule a call See packages
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01 — What is FlairUp

Brand storefronts,not templates.

FlairUp is our Shopify build practice. Senior front-end developers, in-house designers and performance specialists working together to ship a storefront that actually feels like your brand, on a stack you can hand to your own team afterwards.

We refuse the ship-cheap-optimize-later trap. Performance, accessibility, SEO and conversion patterns are baked into v1, because v2 budgets rarely happen.

$
02 — Process

Six steps from scope to launch.

Step 01 / 06

Step 0101

Brand and commerce audit

We unpack your brand voice, current storefront, customer journey and the operational reality behind it: fulfilment, returns, subscriptions, post-purchase. The site has to fit the business, not the reverse.

Step 0202

Map the journey first

Information architecture, navigation, PDP hierarchy, bundle logic and checkout adjustments. Wireframes before pixels, because the prettiest theme cannot fix a confusing taxonomy.

Step 0303

Brand-true visual system

A full Figma design system: colours, type, components, motion. Every PDP and collection state defined, with hover, error and empty states baked in. Nothing left for 'we will figure it out in code.'

Step 0404

Liquid, theme and apps

Custom theme or headless Hydrogen, integrated apps (Klaviyo, Yotpo, ReCharge), structured data and accessibility checks. We write Liquid the way developers should: clean, commented, handoff-ready.

Step 0505

QA, migration and go-live

Cross-browser QA, redirect mapping, content migration, soft launch, full launch. We do the boring work that keeps your SEO equity intact during the cutover.

Step 0606

Tune, test, scale

Weekly post-launch reviews for 60 days: CVR by source, scroll depth, friction points. The storefront is a living asset, not a one-time deliverable.

03 — Packages

Three waysto build.

Tune-up, full custom build, or headless. We'll help you pick on the intro call.

Tier 01Most chosen

Theme Tune-up

Surgical fixes on your current Shopify.

✓Conversion and UX audit✓PDP and PLP optimization✓PageSpeed remediation✓Klaviyo and Yotpo cleanup✓Mobile micro-interactions✓A/B test setup
Learn more →
Tier 02Most chosen

Custom Build

Full Shopify storefront, four weeks.

✓Everything in Theme Tune-up+ Plus✓Custom theme from scratch✓Figma design system✓Bundle and quiz components✓Subscription and gifting flows✓Full migration and SEO redirects✓60-day post-launch care
Learn more →
Tier 03Most chosen

Headless

Hydrogen, Next.js or Remix.

✓Everything in Custom Build✓Headless architecture (Hydrogen or Next)+ Plus✓CMS integration (Sanity or Contentful)✓Custom checkout extensions✓Edge caching and CDN setup✓Devops handoff and docs
Learn more →
04 — Comparison

Most agencies decorate.We engineer.

The difference between FlairUp and a typical Shopify Expert build.

Compare
FlairoxFlairUp
Most agenciesTypical agency
Code
✓Clean Liquid, commented, handoff-ready
Spaghetti themes, hard to maintain
Performance
✓Lighthouse 96+ at launch
Hopefully above 70, optimised later
Design
✓Full Figma system, every state defined
Hi-fi mockups, hand-waved states
SEO migration
✓Audited 301 plan, equity preserved
Best-effort redirects, traffic drops
Apps
✓Inventory and cost review first
Install everything the client asks for
Post-launch
✓60-day care included
Hourly support contract
Who builds it
✓Senior devs, in-house only
Offshore subcontractors
Ownership
✓You own everything, no vendor lock
Themes locked to an agency seat
Compare
FlairoxFlairUp
Most agenciesTypical agency
Code
✓FlairoxClean Liquid, commented, handoff-ready
Most agenciesSpaghetti themes, hard to maintain
Performance
✓FlairoxLighthouse 96+ at launch
Most agenciesHopefully above 70, optimised later
Design
✓FlairoxFull Figma system, every state defined
Most agenciesHi-fi mockups, hand-waved states
SEO migration
✓FlairoxAudited 301 plan, equity preserved
Most agenciesBest-effort redirects, traffic drops
Apps
✓FlairoxInventory and cost review first
Most agenciesInstall everything the client asks for
Post-launch
✓Flairox60-day care included
Most agenciesHourly support contract
Who builds it
✓FlairoxSenior devs, in-house only
Most agenciesOffshore subcontractors
Ownership
✓FlairoxYou own everything, no vendor lock
Most agenciesThemes locked to an agency seat

Results that compound

A woman on a tennis court drinking from an oversized PerfectTed canPerfectTed logo

PerfectTed

1.7x
growth in 2 Months
40%
increase in Profit
All case studies
All case studies

Working with Flairox

“Flairox has been an instrumental part of our team, helping us maximize our investments in e-commerce and achieve continuous growth on multiple platforms. They are an indispensable asset to our business.”
NKNate KellyBusiness Owner, Kelly’s Family Foods
“The most professional and dedicated team I’ve ever worked with. They are always willing to walk the extra mile for a perfect result. I highly recommend this team.”
JLJonas LyztenCEO, Comfykids & By Elina
“Raahim and his team bring strong digital marketing expertise, clear communication, and genuine care. They treat my business like their own.”
RRRoy RobertsCEO, Sunset Seller
“Very professional, helpful and structured. Did a product research for my Amazon listing that helped me a lot. Thank you, Raahim.”
SAShahir ArslanManaging Partner, ariika
“Raahim is professional, responsive and knowledgeable. I am very happy that he is part of my team.”
NBNick BonnanoCEO, Simple Media
“Flairox has been an instrumental part of our team, helping us maximize our investments in e-commerce and achieve continuous growth on multiple platforms. They are an indispensable asset to our business.”
NKNate KellyBusiness Owner, Kelly’s Family Foods
“The most professional and dedicated team I’ve ever worked with. They are always willing to walk the extra mile for a perfect result. I highly recommend this team.”
JLJonas LyztenCEO, Comfykids & By Elina
“Raahim and his team bring strong digital marketing expertise, clear communication, and genuine care. They treat my business like their own.”
RRRoy RobertsCEO, Sunset Seller
“Very professional, helpful and structured. Did a product research for my Amazon listing that helped me a lot. Thank you, Raahim.”
SAShahir ArslanManaging Partner, ariika
“Raahim is professional, responsive and knowledgeable. I am very happy that he is part of my team.”
NBNick BonnanoCEO, Simple Media
“Flairox has been an instrumental part of our team, helping us maximize our investments in e-commerce and achieve continuous growth on multiple platforms. They are an indispensable asset to our business.”
NKNate KellyBusiness Owner, Kelly’s Family Foods
“The most professional and dedicated team I’ve ever worked with. They are always willing to walk the extra mile for a perfect result. I highly recommend this team.”
JLJonas LyztenCEO, Comfykids & By Elina
“Raahim and his team bring strong digital marketing expertise, clear communication, and genuine care. They treat my business like their own.”
RRRoy RobertsCEO, Sunset Seller
“Very professional, helpful and structured. Did a product research for my Amazon listing that helped me a lot. Thank you, Raahim.”
SAShahir ArslanManaging Partner, ariika
“Raahim is professional, responsive and knowledgeable. I am very happy that he is part of my team.”
NBNick BonnanoCEO, Simple Media
“Raahim handled our Amazon reimbursement project with professionalism, prompt communication, and strong expertise. Highly recommend him.”
SSSaransh SharanCMO, Kidsy Winsy
“Excellent Amazon store development and launch! We are delighted with Taimoor’s service, attitude, and delivery. He is a true gentleman who keeps his word. He is a rare find in today’s world.”
MMMarlene MaheuCEO, Telehealth Communications
“For quality Amazon business work, Taimoor is reliable, skilled, and hardworking. He understands the task and gives full effort every time.”
YWYonas WeldesenbetPrivate Business Owner
“Taimoor was very professional and knowledgeable, and completed the assigned projects thoroughly well. It was very easy to communicate with him too.”
NKNasreen KabaniPrivate Business Owner
“Raahim handled our Amazon reimbursement project with professionalism, prompt communication, and strong expertise. Highly recommend him.”
SSSaransh SharanCMO, Kidsy Winsy
“Excellent Amazon store development and launch! We are delighted with Taimoor’s service, attitude, and delivery. He is a true gentleman who keeps his word. He is a rare find in today’s world.”
MMMarlene MaheuCEO, Telehealth Communications
“For quality Amazon business work, Taimoor is reliable, skilled, and hardworking. He understands the task and gives full effort every time.”
YWYonas WeldesenbetPrivate Business Owner
“Taimoor was very professional and knowledgeable, and completed the assigned projects thoroughly well. It was very easy to communicate with him too.”
NKNasreen KabaniPrivate Business Owner
“Raahim handled our Amazon reimbursement project with professionalism, prompt communication, and strong expertise. Highly recommend him.”
SSSaransh SharanCMO, Kidsy Winsy
“Excellent Amazon store development and launch! We are delighted with Taimoor’s service, attitude, and delivery. He is a true gentleman who keeps his word. He is a rare find in today’s world.”
MMMarlene MaheuCEO, Telehealth Communications
“For quality Amazon business work, Taimoor is reliable, skilled, and hardworking. He understands the task and gives full effort every time.”
YWYonas WeldesenbetPrivate Business Owner
“Taimoor was very professional and knowledgeable, and completed the assigned projects thoroughly well. It was very easy to communicate with him too.”
NKNasreen KabaniPrivate Business Owner

The part where you book a call.

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