140%
Increase in
Sales
+$8,000
Increase
in Profit
7%
Decrease in
ACOS
“Great job by the Flairox team! We’ve worked with other people and agencies before, but it was with Flairox that we significantly improved our results and were able to move forward in our development. The team is very responsible and always strives to do more than they promise. We highly recommend their services!”
Nick, CEO @Rightcar Solutions
The Brief.
Rightcar Solutions came to us to improve their Amazon ads performance. Their hero product, car plate frames, had been selling on Amazon since 2019, but high ACOS and low profitability were limiting results. Previous product launches had also fallen short, and they needed expert support to fix their ad strategy and grow efficiently.
Services.
Amazon Ads Management | Inventory Management | Amazon Account Management | SEO Optimization
Our Strategy.
We built a structured Amazon ads strategy focused on reducing waste, establishing control, and setting the foundation for long-term, scalable growth.
- Audit & Market Discovery: Conducted a full audit of the ad account and competitor landscape to uncover inefficiencies, missed keyword opportunities, and gaps in campaign structure and targeting.
- Campaign Restructure: Rebuilt campaigns with proper segmentation and manual control, replacing auto-heavy setups. Introduced negative targeting and bid caps to reduce wasted spend and improve efficiency.
- Ad Format Expansion: Launched Sponsored Brand and Display campaigns for the hero product to boost visibility. Started broad match discovery campaigns to uncover untapped, low-CPC keyword opportunities.
- Product Strategy Segmentation: Defined performance tiers across the catalog. Scaled high-performing hero products, set moderate growth targets for secondary SKUs, and initiated liquidation strategies for underperformers.
- Scalable Growth & Spend Control: Scaled high-performing campaigns incrementally, maintaining ACOS under control. Implemented routine bid adjustments and performance checks to guide growth without overspending.
The Results.
In just five months, monthly sales grew by 140%, increasing from $63,000 in January to $151,000 in May. Despite ramping up ad spend to drive growth, ACOS dropped by 7%, improving overall efficiency. As a result, monthly gross profit rose by $8,000, proving that with the right strategy, even established accounts have room to scale.