Flairox
Flairox
Flairox
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"Flairox has been instrumental in growing our Amazon and Shopify stores. Their team is knowledgeable, proactive, and easy to work with. They’ve helped drive consistent growth in our online sales and have truly become an invaluable part of our extended team. We highly recommend them to anyone looking to take their ecommerce to the next level!"

Nate Kelly, Founder @ Kellys Family Foods

The Brief.

Our client is a family-owned granola brand based in the US. After nearly a decade of steady growth through Shopify and retail stores, their Amazon sales had stagnated. Despite strong product quality and branding, ad spend was inefficient, and growth had plateaued. They partnered with Flairox to develop an effective strategy to scale sales and compete with other small granola brands on Amazon.

Services.

Amazon Ads Management | Inventory Management | Amazon Account Management | SEO Optimization

Our Strategy.

We built a performance-focused Amazon strategy to enhance visibility, efficiency, and long-term growth through precise targeting and continuous optimization.
  • Market & Account Audit: Reviewed account structure, PPC campaigns, and competitors to identify gaps and opportunities.
  • Campaign Optimization: Added negative keywords, removed weak ones, and launched manual campaigns for top-performing search terms.
  • Keyword Expansion: Used auto campaigns to collect insights, then shifted high-performing keywords into manual campaigns for better control.
  • Competitor Targeting: Used Sponsored Product, Brand, and Display ads to capture competitor traffic and strengthen brand visibility.
  • Listing Optimization: Revised titles, bullets, and descriptions to improve indexing on key search terms and boost conversions.
  • Inventory Planning: Forecasted FBA shipments using sales velocity data to prevent stockouts and reduce storage fees.
  • Product Diversification: Added new pack sizes and enabled Subscribe & Save to attract new buyers and improve repeat purchases.
This structured, data-driven approach turned a stagnant account into a consistently growing sales channel.

The Results.

180%

Increase in
Sales

80%

Increase
in Profit

240%

Increase in
Units Sold

Within a year of management, monthly revenue grew from $2,900 to $8,000, a 180% increase, while units sold rose by 240%, exceeding 300 units per month. Monthly gross profit also increased by 80%, reflecting stronger ad efficiency and improved organic performance. Overall, the brand achieved consistent growth in both sales and profitability, establishing Amazon as a key channel for long-term expansion.