“Flairox has been instrumental in growing our Amazon and Shopify stores. Their team is knowledgeable, proactive, and easy to work with. They’ve helped drive consistent growth in our online sales and have truly become an invaluable part of our extended team. We highly recommend them to anyone looking to take their ecommerce to the next level!”
Great granola, stalled growth.
Kelly’s Four Plus is a family-owned granola brand based in the US. After nearly a decade of steady growth through Shopify and retail stores, their Amazon sales had stagnated. Despite strong product quality and branding, ad spend was inefficient and growth had plateaued.
They partnered with Flairox to build an effective strategy to scale sales and compete with other small granola brands on Amazon.
Precise targeting. Constant tuning.
A performance-focused Amazon strategy to enhance visibility, efficiency and long-term growth through precise targeting and continuous optimisation.
Market & account audit
Reviewed account structure, PPC campaigns and competitors to identify gaps and opportunities.
Campaign optimisation
Added negative keywords, removed weak ones and launched manual campaigns for top-performing search terms.
Keyword expansion
Used auto campaigns to collect insights, then moved high-performing keywords into manual campaigns for better control.
Competitor targeting
Used Sponsored Product, Brand and Display ads to capture competitor traffic and strengthen brand visibility.
Listing optimisation
Revised titles, bullets and descriptions to improve indexing on key search terms and boost conversions.
Inventory planning
Forecasted FBA shipments using sales velocity data to prevent stockouts and reduce storage fees.
Product diversification
Added new pack sizes and enabled Subscribe & Save to attract new buyers and improve repeat purchases.
This structured, data-driven approach turned a stagnant account into a consistently growing sales channel.