Operator-grade playbooksfor Amazon brands.

Field notes from the team in the seat: what we tested last week, what we shipped this month, and the receipts. No SEO sludge, no AI summaries, no listicles. Free, and written by the strategists running your competitors' accounts.

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Amazon PPC

Amazon PPC Metrics to Track: The Complete Glossary for Sellers

Learn the Amazon PPC metrics to track, from impressions and CTR to ACoS, TACoS, and ROAS, with formulas, examples, and practical interpretation tips for sellers.

Ali Sohail·16 min read·18 July 2025
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Amazon PPC

Sponsored Product vs Sponsored Brand vs Sponsored Display: What’s The Difference & Which One Should You Use 

Not sure how to choose between sponsored products, brands, and display campaigns? This guide covers everything you need to know!

Ali Sohail·13 min read·16 July 2025
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Amazon

Market Shifts: Global Tariffs and Amazon Seller Survival

Discover how global tariffs, including new U.S. import duties, are reshaping Amazon selling strategies. Learn how sellers can adapt sourcing, pricing, and inventory to stay profitable in 2025.

Anum Zahid·4 min read·10 July 2025
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Amazon SEO

How Amazon Sellers Can Use TikTok Trends for Prime Day

Discover how Amazon sellers can use TikTok trends, influencers, and viral content to boost Prime Day sales. Learn proven strategies to drive traffic and conversions using social commerce.

Anum Zahid·7 min read·8 July 2025
Shopify vs Amazon: Which Platform Should Sellers Use, and When Should They Use Both?↗
Amazon Account Management

Shopify vs Amazon: Which Platform Should Sellers Use, and When Should They Use Both?

Shopify vs Amazon compared on demand, control, costs, fulfillment, and customer ownership, plus how to decide when to sell on one, the other, or both.

Bilal Siddiqui·16 min read·4 July 2025
Amazon Competitor Analysis, Market Share & Share of Voice Guide↗
Amazon Growth Strategy & Analytics

Amazon Competitor Analysis, Market Share & Share of Voice Guide

Market share, Share of Voice, and impression share are not the same metric. Learn which Amazon reports answer which competitive question.

Bilal Siddiqui·18 min read·2 July 2025
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Amazon Account Management

How to Prepare for Amazon Prime Day 2025 Seller Guide

Get ready for Amazon Prime Day 2025 (July 8–11) with this complete guide for sellers. Learn inventory tips, ad strategies, promotions, logistics planning, and more to boost sales.

Anum Zahid·5 min read·2 July 2025
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Amazon PPC

Why Amazon Coupons Are a Must Have Strategy in 2025

Discover why Amazon coupons are a powerful sales tool in 2025. Learn how to optimize your coupon strategy, boost visibility, and drive conversions with performance-based tactics.

Anum Zahid·5 min read·30 June 2025
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Amazon Account Management

Things You’re Missing Before Amazon Prime Day 2025

Don’t just participate in Amazon Prime Day 2025, dominate it. Discover what sellers are still sleeping on and learn how to prepare for Prime Day with proven strategies, critical deadlines, and overlooked tactics.

Anum Zahid·4 min read·28 June 2025

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