“Working with your Amazon service has been a game-changer for us at PerfectTed. From day one, your team brought professionalism, responsiveness, and strategic insight. You helped us streamline listings, optimise ad spend, and grow revenue consistently. The support has felt like an extension of our own team, we genuinely wouldn’t be where we are on Amazon without you.”
Proven demand, costly ads.
PerfectTed came to us to improve their Amazon ads performance. With strong branding and £90,000 in monthly sales in their first six months, they had proven demand, but their ads were inefficient, with an ACOS of 90%.
They needed a more effective strategy to scale sales and reduce wasted spend.
Start lean. Scale on proof.
A data-led Amazon ads strategy designed to improve efficiency, grow visibility and scale profitably, starting with a lean budget and expanding based on performance.
Account & market audit
A full review of the Amazon Ads account and competitive landscape to identify key gaps, keyword opportunities and category benchmarks.
Visibility & ranking
Launched low-bid Sponsored Product campaigns (manual and auto) focused on long-tail and loose match keywords to expand reach and improve organic ranking on secondary terms.
Brand awareness
Started Sponsored Brand video ads targeting branded and competitor keywords to showcase the full product range and engage both new and existing customers.
Competitor targeting
Ran Sponsored Product and Sponsored Display campaigns targeting competitor ASINs to divert high-intent traffic and increase market share at an efficient CPC.
Scaling & efficiency
Increased ad spend on top-performing campaigns twice weekly, using negative targeting to avoid branded terms and reduce organic cannibalisation.
Product diversification
Shifted focus from a single hero product to include a high-margin second best-seller, supported by A/B testing and category-level campaigns to drive sustainable growth.
This structured, multi-layered strategy balanced reach, efficiency and long-term growth, turning a cautious test into a high-performing sales engine.