Amazon Ads Analyst

Responsibilities

• Strategy Development and Planning:
  • Work closely with brand managers to understand products, brands, and their objectives.
  • Conduct keyword, competitor, and audience research to shape advertising strategies.
  • Develop and periodically revise growth strategies for brands and individual products.
  • Analyze new product opportunities from an advertising perspective to support launch strategies.
• Campaign Management and Optimization:
  • Plan, create, and manage campaigns using all types of Sponsored Ads on Amazon.
  • Monitor key metrics like ACOS, ROAS, CTR, and CPC to gauge campaign impact on brand goals.
  • Adjust bids, refine keywords, and test ad creatives to enhance campaign performance.
  • Utilize tools such as Amazon Seller Central and Amazon Advertising Console for comprehensive campaign management and reporting.
• Market Analysis and Adaptation:
  • Keep abreast of market trends, competitor strategies, and market share to proactively adjust campaigns.
  • Inform brand managers of potential market threats or opportunities based on data and trends.
  • Stay updated on changes to the Amazon Advertising platform and industry developments.
• Data Analysis and Reporting:
  • Generate detailed reports, analyze campaign data to identify trends, insights, and improvement areas.
  • Maintain a detailed activity timeline for changes to advertising accounts.
  • Provide regular updates on campaign performance and strategic adjustments.
• Collaboration and Communication:
  • Collaborate with brand managers and team members to align advertising strategies with broader business goals.
  • Participate in sprint meetings to discuss outcomes and strategize for upcoming actions.

Requirements

• Proficiency in Google Sheets and Excel, including the use of formulas like VLOOKUP.
• Strong attention to detail and analytical skills for data-driven decision making.
• Excellent problem-solving abilities and communication skills.
• Effective time management skills to efficiently handle multiple accounts.

Preferred Skills

• Familiarity with Amazon and understanding of terms like BSR, Buy Box, ASIN.
• Experience managing Sponsored Ads via Amazon Advertising Console and using bulk files.
• Experience with tools like Helium 10, and Keepa.
• Certification in Amazon Advertising or similar platforms.
• Expertise in creating and utilizing pivot tables in Google Sheets or Excel.

Understanding of marketing funnels and digital marketing fundamentals.

Question

Explain how you would identify and troubleshoot a drop in ROAS or ACOS for a Sponsored Products campaign. What steps and tools would you use?