"Working with Flairox's Google Ads service has been a game-changer for us at PerfectTed. From day one, their team brought professionalism, responsiveness, and strategic insight. They've helped us setup and optimise ads, and grow revenue consistently. The support has felt like an extension of our own team, we genuinely wouldn’t be where we are on Shopify without you.”
Levi Levenfiche, Co-founder @PerfectTed
The Brief.
PerfectTed approached us to test and scale their Google Ads strategy. With strong Shopify sales but no prior experience with Google Ads, they aimed to accelerate online growth through a structured test phase. We started with a £1,500 monthly budget and a ROAS target of 5, focusing on building a data-led foundation for scalable performance.
Services.
Google Ads Management | Google Ads Setup
Our Strategy.
We built a phased, data-led Google Ads strategy to establish a strong foundation, gather insights, and scale performance profitably.
- Setup and Initial Campaigns: Conducted search term research to identify high-potential opportunities. Integrated Google Merchant Center with Shopify and launched Shopping campaigns to test placements and gather performance data.
- Search Campaigns: Deployed branded campaigns to capture existing demand and generic category campaigns to attract new audiences, optimizing for early conversions and learning..
- Expansion Phase: Based on initial results, launched Display campaigns targeting both branded and category audiences to expand visibility. Increased ad spend on high-performing search and display campaigns, while refining ad copy and creatives in preparation for Performance Max.
- Performance Max Launch: Introduced the first P-Max campaign by the end of Month 2 to unify learnings and drive incremental conversions through Google’s automation.
- Scaling Phase: Scaled ad budgets across top-performing campaigns and reallocated spend toward those delivering the strongest ROAS.
- Optimization Phase: Refined ad assets, creatives, and copy to strengthen engagement.
This structured, iterative approach enabled consistent growth while maintaining profitability and strong return on ad spend.
The Results.
110%
Increase in
Shopify Sales
+ £91.5k
Sales Generated
through Google Ads
9.20
ROAS
Achieved
Over four months, Shopify monthly revenue grew from £54,000 in January to £114,000 by May, a 110% increase. At a ROAS of 9.2, Google Ads generated £91,500 in revenue, with a mere ad spend of around £10,000. The results validated Google Ads as a high-impact acquisition channel and a scalable driver of online growth for the brand.